CÉPAGES PARFUMS
2023
France
Cépages Parfums is a French brand that brings simple formulas and a carefully curated selection of natural and synthetic ingredients back to the heart of creation, with the goal of minimizing environmental impact. The brand uses natural raw materials for their olfactory beauty and to highlight the terroir and agricultural craftsmanship behind each ingredient. Cépages Parfums sought a premium, contemporary, and elegant identity.
Services : Branding, Packaging, Storytelling
Branding and storytelling for a vineyard-inspired perfumery house
Zeyna Agency supported Cépages Parfums in the creation of its brand identity, from branding to packaging to storytelling.
Inspired by Lauriane Guignon’s winemaking roots and her unique expertise, the visual universe reflects the harmony between nature, fragrance, and craftsmanship. The minimalist bottles, organic tones, and signature logo embody a contemporary, responsible, and deeply rooted perfumery.
A project in which every detail celebrates the beauty of craft, the strength of terroir, and sensory elegance.
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