ISARO UNDERWEAR
2023
France
Isaro Underwear is an accessible premium lingerie brand that is eco-responsible and inclusive. Zeyna Agency designed a complete visual identity that celebrates the diversity and uniqueness of every woman, staying true to the name Isaro, which means “rare pearl.”
The rebranding combines a custom-made logo, a palette inspired by skin-tone nuances, and a refined graphic universe that highlights comfort, confidence, and sensuality. This identity reinforces a modern vision of lingerie—one that is inclusive, elegant, and timeless.
Services : Branding, Packaging, Storytelling, Stratégie, Roadmap Lancement, Feed Design
Creation of a visual identity and a global strategy
For Isaro Underwear, Zeyna Agency designed an accessible premium visual identity that embodies inclusive, timeless, and refined lingerie. The branding is built around a bold logo, an elegant typography, and a palette inspired by skin tones—celebrating diversity and individuality.
The support covered all key strategic pillars: packaging, brand strategy, launch roadmap, and feed design. A comprehensive project that positions Isaro as a benchmark in accessible premium lingerie, ready to shine on an international scale.
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